Mobile app development by businesses is on the rise as more firms try to adapt to the increase in the number of smartphone users. The number of apps on the app stores in 2017 was 6.6 million with 2.8 Million on Google Play and 2.2 Million on the Apple App Store. Here are some interesting statistics that stress the importance of a mobile app for your business:

  • There are over 3.2 Billion smartphone users across the world.
  • On average, people in American check their phone every 12 minutes, and 10% check it every 4 minutes.
  • The revenue from mobile apps by 2023 is expected to be 935 USD Billion.

Mobile Apps are growing in popularity with over 204 Billion downloads in 2019 compared to 140.68 Billion downloads in 2016. This article is a good guide for businesses wishing to develop an app using an app development company In India.

Tips to Building a Successful Mobile App

  • The important stages of mobile app development include generation and validation of the idea, designing the App, developing the App, testing the app, launching the app, marketing, and maintaining the app.
  • Initial stages include brainstorming and market research followed by wireframing and mock-ups to create the design.
  • Mobile development is done using a suitable platform followed by testing and iterations.
  • The app is finally submitted to the app store and launched once it is approved.
  • The final step is app marketing which is essential for a business to be successful as is the maintenance of the app.
  • Selection of the correct mobile development platform and database is crucial.
  • Establish your design goals and take security into consideration.

Importance of an App Marketing Strategy

There are several ways of marketing your app which every business should be aware of for their App to succeed. It is vital they develop a marketing strategy with the budget and target audience in mind. The way to do this is to identify your target audience, list reasons they might be interested in your product, develop a good landing page for your app, engage in App store optimization (ASO). ASO is a good technique to increase the visibility of the app. Some of the other strategies include social media marketing and influence marketing.

Trust the Professionals

It is a good idea to leave the development of your business app in the hands of the professionals since they have the necessary knowledge and skills necessary to ensure the users have a rich experience. Divwy Technologies is an Android app development company offering custom mobile app development for both iPhone and Android phones. This includes development, testing, etc. We develop many types of apps like games, business apps, custom apps, etc. We are also fully aware of the benefits of app marketing and use several strategies like App store optimization to give your business app an edge over the competitors.

Summary

As a highly experienced iOS app development company, Divwy Technologies can help guide you on the type of app suitable for your business and use the appropriate technology to develop it. We can also develop a successful marketing strategy to ensure success.

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