Ultimate Guide to Digital Transformation
Digital transformation as the name suggests is integrating digital technology into every area of your business to change how you operate and provide good value to the customers. This is different for all companies making it hard to define it however, is a fundamental change which means implementing new practices and is a major change. The introduction of new technology is something all businesses have accepted; It is something all firms need to deal with since failure to do so will threaten their very existence. Professional firms offer several services to help transform a business by replacing a manual process with digital ones or implement new digital technologies. Businesses can seek professional assistance to ensure more creativity and innovations.
Importance of digital transformation
One of the main reasons why several firms opt for digital transformation is to remain competitive. The global pandemic COVID-19 has increased the reliance of consumers on digital services. It is highly likely that the average consumer will still opt for digital services in the future making it important for a business to accept this. This is different from digitization which is the move from analog to digital or using digitization which is using digital data to help simplify how a business works. This is all about transformation of how a customer interacts and adds value to the service.
Top trends in 2021
- Adopting a digital operating model and integrating cross-functional teams.
- Implementing technologies like AI, VR, machine learning, etc.
- Making new digital partnerships.
- Paying attention to the long-term value of digital initiatives.
- Digital ready culture & automation.
Important facts and statistics
- It is different for every business and involves a change in thinking or leadership.
- This is crucial for business growth.
- Digital transformation helps improve customer experience.
- Productively increases with increased reliance on technology.
- 70% of businesses will have a strategy for digital transformation or working one.
- Digital transformation spending accounts for 40% of the spending.
- Approximately 21% believe they have achieved digital transformation.
- It has meant creating a new business model for 60% of the firms.
- 7% of companies have implemented digital transformation.
How professionals can transform your business?
Digital transformation is visible in various fields. For example, digital transformation in marketing is the goal of reaching more customers and reducing costs. Businesses can implement digital marketing techniques to generate more leads and build better relationships. This is a good way to ensure a more personalized experience for the consumers and includes using emails, SMS, social media, websites, IoT (in-product messaging), etc. Divwy Technologies is a digital marketing company in India that helps firms with this, in fact, we are one of the leading firms for digital transformation. We provide an efficient shift towards the use of digital media and various other advanced technologies like AI, cloud computing, the Internet of things, etc.
Summary
Digital transformation is something almost every business might be aware of. More consumers are beginning to realize the importance of this especially due to the global pandemic – COVID-19. Divwy Technologies can help provide a guide for digital transformation.
