B2B Influencers have the expertise to create a strategy to target the right audience by utilizing the strong influencers for your brand. An influencer works by identifying the strong influencers for the brand’s industry. This is a good business strategy that helps expose a brand and works to give them an edge over their competition. Celebrities are often used as a tool for influencer marketing however, this is not the only strategy available to the influencers; one of the other techniques is using social content. The main purpose is to expose the brand to the right people by using the best technique. Some of the common goals of this type of marketing strategy include brand awareness, building brand identity, link building, lead generation, etc.

Influencer marketing is often associated with B2C markets however B2B marketers can also benefit a great deal from this strategy. The trend of using it as a marketing strategy is on the rise in 2020 and it is also very effective in driving the revenue and increasing brand awareness. This article goes to explain how this marketing strategy can work for B2B marketing as well.

Important Statistics and Facts

  • Influencer marketing is one of the preferred methods of boosting the performance of a B2B marketing campaign.
  • Popular brands are expected to spend over $15 Billion by 2022, making it a jump of over $8 Billion from 2019.
  • Social platforms are very effective as an influencer marketing platform.  Some of the popular social platforms include Instagram, Facebook, YouTube, Twitter, LinkedIn.
  • Influencing marketing is all about cost-effectiveness, authenticity, and accessibility; it is also about leveraging relevant niche influencers to target the right audience.
  • 90% of the B2B buyers tend to twist and turn through the sales funnel.
  • 67% of the business decisions for purchases are influenced by digital content in several industries.
  • B2B buying decisions are becoming more complicated.
  • 80% of B2B buying decisions are solely based on a buyer’s customer experience.
  • The leading reason for a business to prefer to keep away from B2B vendors is to avoid having to deal with relevant content.
  • Mobile helps influence an average of over 40% of the revenue in major B2B organizations.
  • 50% of the B2B search queries made are done using a smartphone; this number is only expected to grow.
  • Mobile marketing can accelerate B2B purchases by 20%.
  • 80% of B2B buyers make use of mobile devices at work.
  • 70% of B2B buyers help increase mobile usage significantly;
  • Mobile usage at work increased to 3 hours a day in 2020.
  • 80% of B2B executives tend to research products or services on their mobile devices prior to making purchase decisions.
  • Placing contact information on your website is very beneficial since 44% of the B2B marketers found this the main reason for one to abandon a website.
  • 86% of B2B marketers expect to find the products and services on the vendor’s homepage.
  • 52% of marketers would prefer to find detailed information about the company in an about us section on their website
  • 27% of B2B marketers also expect to see client testimonials.

How does it work?

B2C influencer marketing is quite straightforward and usually involves using high profile influencers to promote the brand using several techniques. Some of the popular social platforms for B2C are Instagram, Facebook, Twitter, and Pinterest. This is different for B2B in many ways however, this uses several social platforms like Facebook, LinkedIn, and Twitter. Unlike the B2C audience, the B2B crowd is not usually influenced by emotional triggers or involved in impulse purchases. In fact, this method of marketing will not result in fast sales or immediately improve your profits.

A large number of B2B purchases are made after careful considerations and a lot of thought. However, if there is one factor that is common between B2B and B2C in terms of influencer marketing is authority. The fact that a high percentage of B2B researches are also influenced by Internet searches including generic Google searches and make their decisions based on their findings.  This is one of the fastest-growing methods for customer acquisition, this is true for both B2B and B2C. This makes it more important to build better relationships with the influencers who help give your brand more exposure.

How is B2B Influencer Marketing Different from B2C?

Influencer marketing involves using several strategies to expose a firm and improve brand awareness making their chances of success greater. This involves several techniques like discovery, integrating with existing marketing tech products, engagement, managing influencer relationships using several techniques like messaging, payment tracking, etc. Influencer marketing for B2B is different from that for B2C in many ways. One of the major differences is that the decision-making process for a business will usually be a much longer one and more in-depth one.

For example, a consumer might impulsively opt for an opportunity to buy a discounted product without spending long hours checking the reviews and investigating the pros and cons. On the other hand, a B2B purchase will only occur after careful consideration of all the facts, product quality, and popular reviews. However, the decisions might also be influenced by influencer promotions. This is one of the main reasons why the B2B influencer marketing campaigns tend to take longer than other campaigns; however, they are highly effective.

Trusting the Experts with Influencer Marketing Strategy

Divwy Technologies are the experts when it comes to B2B influencer marketing. We have the necessary resources to create effective B2B marketing strategies. Some of the popular techniques for B2B strategy include utilizing your existing advocates; it also includes the existing influencers that the B2B customers tend to follow. It is important to be aware of the conflicts of interest if any. There are several tools available to automate some of the common processes like monitoring campaigning performance, media presence, and overall reputation and engagement numbers. They also go beyond traditional social media techniques.

https://www.divwytechnologies.com/blog/wp-content/uploads/2020/11/How-B2B-Businesses-can-Leverage-Influencer-Marketing.pnghttps://www.divwytechnologies.com/blog/wp-content/uploads/2020/11/How-B2B-Businesses-can-Leverage-Influencer-Marketing-150x150.pngDivwy TechnologiesDigital MarketingB2B Companies Can Use Influencer Marketing,How B2B Companies Can Leverage Experiential Marketing,How to Use Influencer Marketing in B2B,The Ultimate Guide to Growing Your Business with Influencer MarketingB2B Influencers have the expertise to create a strategy to target the right audience by utilizing the strong influencers for your brand. An influencer works by identifying the strong influencers for the brand's industry. This is a good business strategy that helps expose a brand and works to give...