We have come a long way from the first App store or Google Play for that matter. There is now an App for almost everything you can imagine now and a lot more smartphone users. There are several methods one can use to find an App they are looking for. However, as a business, it is hard to ensure a user will find your App. 

For example, if the mobile phone user is searching for a video editor on his phone, it is bound to list several. For a business to ensure their video editing App lists on the top of this search result list requires making an appropriate effort. The technique putting the effort to optimize your App to make it more visible on the Store is referred to as App Store Optimisation (ASO). 

Some of the common methods that smartphone users employ to find an App include browsing the App Store, consulting a friend or family member regarding it, checking the top-rated sections of the most popular apps on the store, searching using an Internet browser, reading magazines or blogs pertaining to apps. 

It is quite common for businesses to hire dedicated iPhone developers to develop an App for their business. However, it is equally important to make the necessary effort to ensure the app is visible to the relevant users. This article explains the importance of App visibility and how this can be achieved.

Importance of App Visibility 

App visibility on the store is very important, especially since a large percentage of Apps are found by performing searches on the App Store or Google Play Store. The fact that there are thousands of Apps on a particular topic makes it very hard to ensure a user stumbles across yours. 

The revenue of the App Store and Google Play store in quarter 3 of 2016 was $2.23 billion. The number of mobile app downloads worldwide in 2019 was 204 billion. The number of mobile app downloads expected on Google Play in 2021 is 119 Billion. 

Actively taking an effort to perform optimization (App store optimization) is one of the most effective methods of making your App more visible. This is also a good technique for improving the ranking and overall success of the business.

5 Tips to Improve App Store Visibility

  • It is crucial to select the right keywords hence good keywords and market research are essential.
  • Optimize the App Store to improve app visibility by preparing a good description to ensure a greater conversion rate. 
  • Monitor the KPI like keywords, top charts, conversion rates, etc. 
  • The title of the App is very important and should ideally include strategically placed keywords.
  • Good ratings and reviews make a world of difference. 

Leaving ASO tasks to the Professionals

Divwy Technologies is a leading enterprise mobile applications and digital marketing agency in India. We are the experts when it comes to digital marketing for your website as well as a mobile application.

Summary

This is the digital age, thus there are more people using mobile devices and using Apps. The number of apps on the App Store and Google Store is also on the rise. Thus, it is important for a business owner to take all the necessary steps to make their App visible. Divwy Technologies is a leading mobile apps development company India, that is well equipped to develop an optimal ASO strategy to improve the visibility of an App.

(Source: www.statista.com/topics/1729/app-stores)

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