Voice search has been integrated into several applications and devices and has transformed the digital marketing landscape. The fact that more people use smartphones these days means that it is easier to take advantage of this feature. The number of devices that implement this is also on the rise, like Google smart speakers and many more. This article explains the importance of ensuring your business also takes advantage of voice search.

Importance of Voice Search for your Business

Users can now use it with Google maps and Google search, making it easier to multitask and improve the user experience. Users also can use others like Siri on iPhone, Alexa from Amazon, and Cortana from Microsoft. Thus, there is a growing importance for making it a part of your digital marketing strategy. Here are several other reasons why it is so important:

  • This is a simple method to obtain quick and direct solutions to a query.
  • It is ideal for those needing to search for something when preoccupied, making it one of the best multitasking solutions.
  • Voice is faster, simpler, and more convenient, especially for those who are not tech savvy.
  • This is something that more users are now beginning to take advantage of; hence it is necessary to optimize your website for voice search to remain competitive.
  • More people use smartphones over the internet than a desktop for their searches brings to light the handsfree element. This is the ideal way to search on mobile and also helps to remain hands-free.

How Does Voice Search Fit into your Digital Marketing Strategies?

It is highly likely that as a business, you already have a digital marketing strategy and are considering updating to include optimizations for voice search. This is moving in the right direction. However, it is best to develop an exceptional marketing strategy for this. This is an excellent opportunity for businesses to make the digital experience of the users more pleasurable. Voice search optimization is essential to improve brand visibility and make the search results more relevant and in your favor.

Important Facts and Statistics

  • Global sales of smart speakers in 2020 were at an all-time high at 150 million.
  • It is estimated that by 2024 the global speaker sales will surpass $30 billion.
  • By the year 2022, it is estimated that 55% of the household will own a speaker device.
  • 65% of the people between the age of 25 to 49 make use of this feature on their devices daily.
  • 71% of wearable devices owners expect to use this more in the future.

Tips to Optimise your Website for Voice Search

The key to ensuring your website fairs well with voice search is to create content that answers specific questions. This is an important task with the potential of helping you gain the upper edge over your competitors. Hence it is a good idea to trust the professionals like Divwy Technologies to do it for you. Divwy Technologies is a digital marketing company in India with a digital marketing team of highly trained professionals. We can help the optimal digital marketing strategy to help you realize your true potential.

Summary

Voice search has penetrated almost all consumer demographics. The number of devices that can be used for it is also on the rise. Divwy Technologies can help you with the perfect digital marketing strategy for your business, one that includes optimizing voice search.

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