The travel industry is like any other service industry, the difference being it is massive. This is one industry that has witnessed continuous growth and is showing no signs of slowing down. The fact that it is closely associated with the hospitality industry contributes to its size.

Like any other industry, good marketing is essential to succeed in this industry as well. One of the popular methods of doing this is opting for digital marketing. Search Engine Optimization (SEO) plays a big role in all industries and the travel industry is no exception. An increasing number of people now use the internet via many different platforms making it vital for companies to invest in digital marketing. This article describes the significance of SEO for the travel industry and the benefits of opting for SEO services.


What is a Travel Industry SEO?

A good marketing campaign is one of the most effective methods of increasing your sales value. Travel SEO is the perfect solution to help grow your travel business. This involves tweaking your website and performing several other actions to help improve the visibility of a business.


Significance of SEO for this Industry

Implementing a good SEO strategy is vital to optimizing your website for search engines. Several studies have been conducted which suggest that a large number of people do their research online over the internet prior to making their purchase. Listed here are several reasons why SEO is important for your travel website:

  • Gaining important leads: The basic purpose of SEO is to ensure your travel website is high on the search engine results page for relevant searches. This increases the chances of an average user finding your website and making a purchase.
  • SEO is more economical: Besides being a highly effective technique SEO is also one of the most cost-effective ones. There are several alternatives to SEO, PPC (Pay Per Click) is one of them. PPC is an effective method drawing relevant traffic to your website in a quick time, however, this will work out more expensively. Investing in SEO for the long term can be more effective for your travel business.
  • Vital for the growth of the business: The more the number of people visiting your website, the greater are the chances of gaining leads and travel bookings. Investing in an SEO strategy will help your website achieve good ranking thus resulting in more traffic to your website.

Common Challenges Faced

All travel companies and popular brands face a lot of challenges when it comes to getting the word out about their business and making sure they receive more website traffic that is relevant. Some of the common challenges faced are listed here:

  • It is not easy for your website to appear in all places that a potential customer searches
  • It is only when a person makes highly specific searches that your site is visible.
  • Lack of visibility and customer awareness are some of the most common issues.
  • The fact that there are a large number of travel operators trying their best to draw relevant audiences to their website means that one has to work harder and come up with a very good SEO strategy to ensure they attract more customers to their website.

Important Statistics & Facts

  • Search engines like Google use more than 200 factors in the algorithm responsible for ranking websites and search results.
  • A high percentage of websites ranking high on search results on Google implement security standards and make use of HTTPS encryption (SSL).
  • A high number of voice searches seek data from product features mentioned on the website.
  • A substantial percentage of the searches made are for local businesses.
  • More people are using their mobile devices for research purposes and to make a purchase.
  • People tend to use features when searching for a good travel website.
  • 75% of the users will only browse through the first page of search results.
  • Google constantly changes their search algorithm. Over 3000 changes were made to the algorithm in 2018.
  • Share of the search engine traffic worldwide is 75.5% Google, 9.8% Bing and 2.8% Yahoo.
  • Over 75000 searches are made on Google every second.
  • One of the first principles of successful digital marketing as per Google is to focus on the users first to ensure all others follow.
  • Google gives a great deal of weightage to websites that are designed with the principle of “mobile-first”.
  • 67% of the users making a search will click on the first five organic results.
  • As per 70% of the marketers, SEO is more effective in driving sales up as compared to PPC.
  • 86% use data obtained from a PPC campaign in the long term SEO campaign.
  • 93% of the traffic from the search engine results of Google is for websites with HTTPS.
  • The title tag is one of the most important SEO elements.
  • The ideal length of any blog post is 1000 to 1500 words for it to create the desired effect in terms of SEO.
  • The global travel & tourism industry contributed 9.25 Trillion USD to the economy in 2019.

How does it work?

A good SEO firm will ensure your travel firm appears on the top of the list of search engine results. A very high percentage of users use the Internet to research and buy items, including travel-related purchases.

This makes it critical for every firm to have a good strategy for the search engine. The way it works is an SEO firm will first list several important keywords. This is done via keyword research. It will also include optimizing the website itself with several special tweaks and tricks to ensure more customers visit the website.


Optimize your Website with SEO Experts

Divwy Technologies are involved in ethical SEO services which ensure your travel firm received the maximum exposure in the local search. Besides we also employ special strategies for those who target a wider region. Our services extend from native SEO, link building, on-page, and off-page SEO as well as competitive SEO research. The basic aim of our effort is to transform your business into a successful one. We use several advanced techniques including keyword research for travel companies, mapping the search targets to the relevant content, research content as well as plan and scope the strategy.


Key to Success of Travel Website

The reason why we are so successful is that we understand that the decision path for those searching for travel websites. The first step is always an inspiration. This includes influence from social media websites, photos as well as videos and search engines. Friends, family and working buddies and colleges play a vital role in influencing via social media and other online sources. Search engines play a big role in initial research work. Some of the popular keywords used by people researching websites include hotels, flights, destination name, cheap hotel, location name, distance, location map, etc.

Being aware of the initial influencers and making the right decisions on the type of keywords to target as well as strategy to implement is key to a successful marketing campaign for a travel website.


Summary

Travel SEO is one of the smartest solutions for any travel business to overcome the unique challenges in this is digital and highly competitive space. A good SEO strategy is vital to be successful especially since the number of people using the Internet to make purchases and do their research is on the rise. Divwy Technologies is well equipped to offer their expertise on this matter and help improve your conversion rates.


https://www.divwytechnologies.com/blog/wp-content/uploads/2020/04/How-the-Travel-Industry-benefits-from-a-Good-SEO-Service-1-1024x512.jpghttps://www.divwytechnologies.com/blog/wp-content/uploads/2020/04/How-the-Travel-Industry-benefits-from-a-Good-SEO-Service-1-150x150.jpgDivwy TechnologiesDigital MarketingBenefits of SEO for Travel Industry Business,SEO Optimization for Travel Websites,The Ultimate Guide on How to SEO your Travel Website,Travel SEO ServicesThe travel industry is like any other service industry, the difference being it is massive. This is one industry that has witnessed continuous growth and is showing no signs of slowing down. The fact that it is closely associated with the hospitality industry contributes to its size. Like any other...