Expanding their business is a dream for everyone. To achieve this aim, marketers target the audience by posting ads. Recent data from Forbes.com shows a normal person comes across an average of 4000-10000 ads per day, including all platforms.

Inbound Marketing VS Outbound Marketing

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This is a high competition, so how can we grow our business? Basically, there are two different ways to reach people-Inbound Marketing and Outbound Marketing. This is how B2B marketing has evolved over the years. Here we will share with you details

What is Outbound Marketing?

Outbound Marketing is a formal marketing method used to target a vast number of customers at a single time irrespective of their interests. The ads in Outbound Marketing are spread using radios, TV, banners, seminars, newspapers, display boards, telemarketing, and magazines. 

The scope of outbound marketing has fallen from the last ten years, mainly because of the internet. Now people use Ad Blockers to filter the ads they don’t want to see. Features like block and spam in phones and emails caused a lot of harm to outbound marketing. Most of the folks even do not check their inboxes. 

What is Inbound Marketing? 

Inbound Marketing is a modern approach to target only those customers who are interested in your product or services. This marketing tactic includes finding active users who are searching for your services rather than sending a forceful message to everyone. 

Inbound Marketing, secondly known as Content Marketing includes creating blog posts, email newsletters, infographics, and social media for targeting audiences. Nowadays, the majority of businesses use Inbound Marketing for brand growth. 

Benefits of Outbound Marketing 

The main advantage of Outbound Marketing includes its power to target a large number of audience in a shorter period. It can create massive brand awareness if correctly monitored. The results are immediate but entirely lie on the money you invest. If you think not to spend more funds, the results might disappear. 

Benefits of Inbound Marketing

Inbound Marketing is a non-promotional and educational way to increase brand awareness. Inbound Marketing tracks the user’s journey and targets the ideal audience at the right time. Long Term ROI is the second significant benefit of using Inbound Marketing. In general, Inbound Marketing needs higher involvement and generates results slower in starting months.  

Difference Between Inbound & Outbound Marketing 

Though both are used for the growth of brands and businesses, some individuals are confused about their differences. The main difference between Inbound vs Outbound leads are:

  • Inbound Marketing only pushes the customers who are interested in your services while Outbound Marketing targets all audiences. 
  • Outbound Marketing is a linear and natural approach, while Inbound Marketing is more complicated than Outbound Marketing. 
  • Outbound Marketing doesn’t care much about customer relationships as they also send inappropriate content to customers. On the other hand, Inbound Marketing provides only informational and educational content to the audiences. 
  • Examples of Outbound Marketing include TV, radios, and display ads and examples of Inbound Marketing are social media and blog posts.

Summary

With the world going digital, the importance of digital marketing is on the rise. Divwy Technologies is a digital marketing firm that understands the Importance of Digital Marketing for your business. We offer many different Digital Marketing packages to suit your requirements.

Ready to create a Digital Marketing Service plan that drives results? Call 972-731-3444 or Email us at Sales@Divwytechnologies.com today!  

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